CABA's Intelligent & Integrated Buildings Council (IIBC), along with Frost & Sullivan are working on a new marketing positioning research study called "Convergence of Green and Intelligent Buildings"
What's interesting is some of the statistics they quote, for example:
In the U.S., buildings account for -
Now these and other statistics are often quoted in the press, but one of the most interesting points made was:
"The environmental impact of buildings is often underestimated, while the perceived costs of building green or intelligent are overestimated - by as much as 300%"
Who's inflating this perceived (or real) costs?
Hopefully this study will lead to some answers, and we can better understand how to measure both the underestimated impact and the overestimated costs.