Bentley's New Logo - In Black

A couple of weeks ago I was visiting our Huntsville, AL office for the day. One of the first things I notices that morning while walking through the office was a really cool poster someone had plotted with the Bentley "B" logo, but with the Bentley name in a cool looking, green typeface. My initial thought was "Hey! I kind of wished our official logo looked that great!" (not something I might have fessed up to at that point, though). I just figured it was one or two of the employees there getting creative. For those of you who don't know, Huntsville is where a lot of the plotting for Bentley goes on. Not in a scheming sense, but in terms of print-drivers (they have the biggest plotter I've ever seen in my life down there). So, it didn't surprise me that they might have gotten a bit artsy in hoping to show off some of their stuff.

Well, at that same time in my e-mail inbox was the announcement of the all new Bentley branding - with that same logo. Someone apparently had just plotted it off while I was driving into the office. Suffice it to say, I'm thrilled with the new look of  Bentley. It speaks of a modern and sleek company. The motto "sustaining infrastructure" points to a grand direction that Bentley is more than just CAD or design software, but the software that helps to keep cities, nations, and even the entire world going for the human race. That may sound like a pretty lofty statement; but who are we if we don't dream big?

Not settling for just our software products and services help to be sustaining infrastructure, Bentley has made it a goal for us to reduce our carbon footprint as a company. It's a good goal, both for helping the planet as well as being good business sense. So, as much as I like this logo, I needed to tweak it a bit with this in mind. You see, having a lot of white space on your monitor has a couple of drawbacks: it can be hard on your eyes (as almost any CAD technician can attest to) and it also uses quite a bit more energy than a dark screen. So, I created the Bentley Black desktop wallpaper with this in mind. Use this as your desktop wallpaper. When you're not using a program, go ahead an minimize it. The mostly black pixels require less energy from you machine and that takes just a bit more carbon out of the atmosphere in the long run.

Just click on the thumbnail of the Windows desktop below to view and download a 1920x1200 version of the Bentley Black desktop wallpaper for your own use.