Oracle 10g instroduced a new way to quote strings to prevent those strings with single apostrophes from causing errors. For example:
insert into myaddress (name, address) values ('Jim O'Brien', '10 Elm St.');
would fail because of the single apostrophe in O'Brien.
Using Oracle 10g or later, you can change the quoted string to be:
That's really a cool idea KeithBertram .
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