Silent Film

Hypermodeling infuses the project’s documentation into the 3D model, automatically.

After using BIM for 10 years myself I noticed it goes only half way (or less). To automate documents is one thing, but this does nothing at all, really, to improve the communicative effectiveness of documentation, the purpose of which is - to communicate effectively. 

It's about the medium of communication itself, which needs improvement. 

This is achieved (now) by infusing the project’s documentation into 3D, automatically. 

..which is not unlike infusing synchronized audio into moving picture, because doing so elevates the effectiveness of both audio (contextualized in picture) and picture (clarified by synchronized sound). 

http://en.wikipedia.org/wiki/Silent_film

Without Hypermodeling, you're just making silent film - speechless 3D that cannot be delivered because it carries nothing but ambiguity. Now the model is clarified by exactly what the team said it wanted to say about a project in its documentation..