Possible to define single XFM feature for point-cell and point-text features?

I have a shapefile that contains some features I'd like to map to point-cell XFM features, and other features that I'd like to map to point-text FM features (so I can use PBA).  I would really rather not create two separate XFM features, which would necessitate loading this file twice through the Interoperability Dialog.  (One thing I'm afraid of is creating two instances of the features if the file is loaded twice.)  Any way I can create a single XFM feature to handle this file?  Thanks!