[CONNECT] Report Area in Alternative Units

I have a CONNECT Report where several columns are defined, including area...

Now I want to report additionally an alternative area (Alt Area), which is the area property formatted in other units.  For example, if my master units are m (meters) then area is by default reported in Sq m (square meters) for our London office.  I want to generate a report that also shows area in square feet for our New York office.  Is that possible?

That is, I want the report to include these data...

Room IDPurposeArea Sq mArea Sq feet
Room 101 Office 87.5 942
Room 102 Circulation 139.6 1502.8
... ... .... ...