Labeling shapefiles in MicroStation v8I MSTelco

I am using MSTelco.  I am importing shapefiles into a DGN, and I want to display labels on the features from their attributes, like road names or parcel addresses.  I can't determine how this is done.  The attributes are imported with the shapefiles and can be viewed individually when I check on a feature and display the attributes.  I want to pull out one attribute of the feature, like the name of a road or the address of a parcel and have it appear with the shapefile.  I found lots of instructions for other Bentley products, but none for MSTelco which is a GIS version of MicroStation.