Run MicroStation from Run cmd



Is there a way to run MS from the Windows 'Start->Run...' or from the DOS box 'cmd' ?

Something like a shortcut 'C:\WINDOWS\explorer.exe /e,"...."


I already run normal short cuts with the full pathname but I was just wondering if MS can be launched 'generically' like running Notepad.exe or calc.exe from 'Start->Run...'