A friend and I were talking about the latest marketing campaign from Microsoft which is to defend against the I'm a Mac, I'm a PC adds that Apple Computer Company do so well. In the new adverts, people joyfully state they are a PC. Usually after…

When I was a young child growing up in Rochester, NY, the city skyline had an unusual building to it. The First Federal Plaza Building on main street looked like your normal glass skinned box of a skyscraper until you noticed the top. With a child's imagination…